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PCD or Propaganda-cum-Distribution pharma business model has gained tremendous
popularity in India during the past two decades.
In this model, larger pharmaceutical companies grant the rights to small or medium-sized
companies to market as well as distribute their products. These rights are for a specific
geographical area.
PCD might offer the company monopoly rights in the market. pcd pharma franchise in india is widely used for distribution and advertising rights.
It means the franchise company has the right to pick a particular geographical area to distribute the products.
So, one can launch a business that is limited to a geographical area where he or she is confident about.
How is it helpful for small companies?
The biggest benefit of this model is that there are no strict sales targets. So, a company can
focus on quality and innovation without working under any pressure.
Even a small company can also grow and succeed gradually even if the market is highly
competitive.
As the pressure of target is not there, the company need not take any unwanted risks.
Therefore, the model of PCD Pharma is more suitable for small companies.
Are you searching for an opportunity to grow your pharma business? If yes, then choose the
option of starting a pcd pharma company in india.
Some important benefits are:
Low investment initially
Small pharma companies often face financial constraints in establishing proper manufacturing units or developing their own product lines.
By choosing the PCD model, they can leverage the benefits of product and brand reputation of bigger pharmaceutical companies.
A small company need not invest heavily in research and development or manufacturing infrastructure.
Exposure to a wide product portfolio
A PCD pharma business model offers exposure to many products manufactured by big pharma companies.
Thus, they can build a large product portfolio. Companies can also build a broad customer base without spending heavily on extensive research and development.
Better brand reputation
Regardless of the size of the PCD pharma company, it is possible to build an excellent brand reputation by partnering with reputed Pharma Franchise Companies through the PCD model. Thus, a small company can also get associated with well-known brands and reap the advantages.
This association will build trust and credibility in the market, leading to easier acceptance of their products by healthcare professionals and customers.
Marketing and promotional support
Large pharmaceutical companies offer marketing and promotional support to their PCD partners. It may include support for marketing materials, product samples, training programs, and assistance in organizing events and conferences and events.
No regulatory tensions
We know that there are several regulatory compliance and rules for a pharma company. Right from obtaining a license to getting a certification, there are many complex and time-consuming processes.
When you use a PCD Pharma business model, big pharma companies handle these hassles and small companies need not take the burden of it.
Focus on sales and distribution:
A small company has to focus on sales and distribution only after following a PCD model. The responsibilities of effectively promoting and distributing products will be handled by large companies.
